Gulfstream Strategic Advisory
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Award-caliber optometry websites.Built for the AI Era.

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Award-caliber optometry websites. Built for the AI Era.

When a patient asks ChatGPT for an eye doctor, does it recommend your practice?

GSA helps turn prospects into patients! Our goal is to help you not only rank #1 on Google, but to also be the #1 recommendation from ChatGPT and other AIs. Website, Google Business Profile, directories, monthly patient articles and AI checks, all handled for you.

Park Slope Eye’s homepage on a laptop: a face drawn in light above “Hey neighbor! Park Slope’s independent eye doctors, on Union Street since 2008.”, a Book Now button and the email address.
A real GSA website: Park Slope Eye

Patients aren't just Googling anymore.

They're asking AI.

What's your plan?

Here’s the plan: make your practice easier to find, easier to understand and easier to choose.

GSA builds beautiful optometry websites for three readers: patients, Google and AI. Clear practice information helps you get understood. Distinctive design builds trust. Straightforward booking makes the next step easy.

One website. Three readers.

Pick one to see the page through its eyes.

  1. A website that genuinely feels like your practice. Your practice isn’t interchangeable. Your website shouldn’t be either.
  2. Built to help your practice climb the Google rankings.
  3. Built to help your practice earn a place in AI recommendations. An illustrative patient question connects to verified location, VSP, services and doctor facts, not an actual AI recommendation.
Park Slope Eye’s homepage as patients see it: a face drawn in light above “Hey neighbor! Park Slope’s independent eye doctors, on Union Street since 2008.”, a Book Now button and the email address. The same homepage with its facts picked out: the practice name, the services, fees and hours in the menu, the address and key facts, who the doctors are, and the email address. Illustration of an AI patient question over the same Park Slope Eye homepage, with verified facts highlighted: 682 Union Street in Brooklyn, in-network VSP participation, comprehensive, pediatric and contact lens eye care, and doctors Justin Bazan, OD and Derek Lin, OD. This is illustrative, not an actual AI recommendation.
As patients see it: Park Slope Eye’s homepage.

Award-caliber optometry websites.Built for the AI Era.

Park Slope Eye’s actual desktop homepage design, with its face drawn in light, Hey neighbor! heading and clear Book Now button.
Park Slope Eye’s actual phone view: the Book button above its Fees and coverage section.
Actual PSE design · recorded animation
People

Beautiful on every screen.

Insurance answers and booking are easy to find on phone or computer. GSA pairs distinctive design with practical patient details, so a good first impression has a clear next step.

Actual Park Slope Eye service page: Comprehensive Eye Exams in Park Slope, with a patient guide to the exam, coverage and care information. This is a website screenshot, not a Google search result.Actual service page · not search results
Google

Clear pages for the searches that matter.

Park Slope Eye’s service pages explain care and insurance clearly. GSA builds that foundation to help Google understand the practice, without promising a particular ranking.

Park Slope Eye

Optometry in Brooklyn · Verified facts

Practice
Independent, doctor-owned, since 2008
Address
682 Union Street, Park Slope, Brooklyn
Doctors
Justin Bazan, OD; Derek Lin, OD
In network
VSP, EyeMed, UFT
Services
Eye exams, contact lenses, pediatric and medical eye care, myopia management
Booking
Online, with live availability
Verified practice information · not an AI response
AI

Practice facts AI can understand.

GSA organizes services, insurance and doctor details as verified facts and structured data, then checks AI answers against them to flag misleading information that could put patients off.

Gemini mobile result incorrectly describing Park Slope Eye VSP participation as out-of-network.
WHY WE CHECK

A correct website isn’t enough.

Gemini described Park Slope Eye’s VSP participation incorrectly, even though the website had it right. We check AI answers against verified practice facts and investigate discrepancies, so misleading information doesn’t go unnoticed.

Historical example · September 18, 2026. Gemini described VSP as out-of-network; Park Slope Eye is in-network.

Park Slope Eye’s Practice Pulse, historical September 2026 method example, not a final client report or live update.
ONGOING CARE

You care for patients. We care for the website.

Your practice changes. Your website should keep up. GSA handles routine updates, website checks and planned AI rechecks. Practice Pulse explains what we found, why it matters and what comes next.

Historical September 2026 method example · not a final client report or live update.

Why this is different

I never planned to start a website company.

Justin Bazan, ODFounder & Owner, Park Slope Eye
Founder, Gulfstream Strategic Advisory

See the Park Slope Eye case study

I was tired of paying about $1,000 a month for Park Slope Eye's website, so I figured AI could help me build a better one myself. I'm Justin Bazan, a Brooklyn optometrist and founder of Park Slope Eye. I thought websites had two audiences: patients and Google. Then I realized there was a third: AI.

People were asking ChatGPT to recommend an eye doctor. Sometimes it suggested just a few practices. Sometimes only one. I wanted Park Slope Eye to be the top recommendation. So I rebuilt our site around real patient questions and clearer information for Google and AI. To see if it was working, I started running tests and tracking the results.

AI helped bring my ideas to life. Even still, it was a shit ton of work. Way more than most practice owners would ever want to take on. I'm semi retired. I still see patients, but cutting back my clinical hours gave me time to learn, test, and keep fixing things.

That's why I started GSA. I did the learning and figured out the hard parts. Now I build and care for custom websites for fellow independent ODs.

You take care of your patients. I'll take care of the website.

Practical website and AI work, explained plainly, with a fellow practice owner directly involved. Ask the other companies pitching you whether they can say the same.

See the Park Slope Eye case study

Free AI Snapshot

What does AI tell patients about your practice?

I’ll find out what AI tells patients about your practice and how AI friendly your current website is.

  • I ask ChatGPT, Gemini and Google the kinds of questions your patients ask.
  • I compare the answers with your website, public profiles and patient reviews.
  • I take a look under the hood of your website to see if it is AI friendly.
  • You get a short report: what’s working, where the story breaks down, and the three fixes worth making first.
Get my free AI Snapshot

Free, no strings attached, no required sales call, no endless marketing spam. Your report usually arrives within a few business days. See a real one first →

Park Slope Eye’s four-page Snapshot example

Historical page 1: October 19 retained AI-answer overview. The phone panels are illustrations, not native AI screenshots. Original private-draft disclosures remain visible.

Historical design example · October 2026
Revised October 21; observations dated October 19–20. Not a current audit or final client report.

About this example

Shown with the practice owner’s permission. Original private-draft and HOLD labels are retained as part of this historical design candidate. AI phone panels and concept websites are illustrations, not native AI screenshots or live websites. The observations are dated and bounded; they do not establish current rankings, a need for a replacement website or a promise of results.

Historical Snapshot · Page 1 of 4

October 2026 design example. Original draft and illustration disclosures retained.

Historical page 1: October 19 retained AI-answer overview. The phone panels are illustrations, not native AI screenshots. Original private-draft disclosures remain visible.
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Two ways to start

Let GSA handle how patients find you. You keep running the practice.

Your part takes a few hours. I do the research, writing, building and monthly care, just as I do for my own practice.

Founding Practice offer

$500 one-time + $149/month for 12 months.

I was paying about $1,000 a month before I built this.

  • A money back guarantee. Try it for a month, if you don’t love it, you will be fully refunded. Cancel in writing within 30 days after your website’s first public launch. I’ll refund your $500 setup fee and every $149 monthly payment in full. No remaining payments on your initial term.
  • A 12-month initial term. After that, no lock-in, and your practice-specific website is yours to keep.
  • Your $149/month rate is locked for your first 3 years while you stay enrolled.
  • Only 2 founding places remain.
Say no more! I’m ready to work with GSA

Not sure yet?

Free AI Snapshot

  • I’ll find out what AI tells patients about your practice and how AI friendly your current website is.
  • Free, no strings attached, no required sales call, no endless marketing spam.
I’m intrigued. Let’s start with my free AI Snapshot

Justin Bazan, OD · Optometrist and practice owner.
You work directly with me. Questions first? Email me